{"id":33182,"date":"2026-02-26T09:27:16","date_gmt":"2026-02-26T02:27:16","guid":{"rendered":"https:\/\/dev.au.edu\/home\/?p=33182"},"modified":"2026-03-24T10:52:35","modified_gmt":"2026-03-24T03:52:35","slug":"turning-good-science-into-great-products-the-4care-way","status":"publish","type":"post","link":"https:\/\/dev.au.edu\/home\/turning-good-science-into-great-products-the-4care-way\/","title":{"rendered":"Turning Good Science into Great Products the 4CARE Way"},"content":{"rendered":"<p style=\"text-align: left;\">Students explored functional food innovation with 4CARE industry leader.\u00a0<\/p>\n<hr \/>\n<p>On February 26, 2026, The <strong>Theophane Venard School of Food Biotechnology and Innovation<\/strong> at <a href=\"https:\/\/dev.au.edu\/home\/\" target=\"_blank\" rel=\"noopener\"><strong>Assumption University of Thailand<\/strong><\/a> (AU) \u00a0welcomed Ms. Bhiramon Chuprapawan, Co-Founder of <a href=\"https:\/\/4care.co.th\/en\/about-us\/\" target=\"_blank\" rel=\"noopener\"><strong>4CARE Co., Ltd.<\/strong><\/a>, for a special industry lecture on transforming nutrition science into successful commercial products.<strong>Turning Science into Market Success<\/strong>The session, titled <em>\u201c<strong>From Nutrition to Market: Turning Healthy Ideas into Successful Products\u201d<\/strong><\/em> was delivered to students enrolled in FT4303 Personalized Functional Foods and Nutrition for Health and FT2006 Functional Food and Nutrition for Health at the Hua Mak Campus.Drawing from her experience building a national health food brand, Ms. Bhiramon shared practical insights into product development, consumer trends, regulatory considerations, and strategies for bringing evidence-based nutrition products to market.<\/p>\n<div class=\"row\"  id=\"row-1342682176\">\n\n\t<div id=\"col-1079591899\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_849161839\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Turning-BIO-AU-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Turning-BIO-AU-2.jpg 1024w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Turning-BIO-AU-2-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Turning-BIO-AU-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_849161839 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-198357651\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_130589906\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Turning-BIO-AU-4.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Turning-BIO-AU-4.jpg 1024w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Turning-BIO-AU-4-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Turning-BIO-AU-4-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_130589906 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p><strong>About 4CARE: Innovation for Healthier Living<\/strong><\/p>\n<p>Founded in 2003, 4CARE is a Bangkok-based health food innovator established by a team of experts in food science, product development, and marketing. The company focuses on creating high-quality, great-tasting functional foods that support active and healthy lifestyles through continuous research and development.<\/p>\n<p>With more than two decades of experience and collaboration with leading companies, 4CARE has played a significant role in advancing Thailand\u2019s functional food and plant-based innovation landscape.<\/p>\n<p><strong>Learning Beyond the Classroom<\/strong><\/p>\n<p>The lecture emphasized the importance of connecting laboratory research with real-world market understanding. Students were encouraged to think like innovators and entrepreneurs, considering not only formulation and nutritional value, but also branding, positioning, and consumer trust.<\/p>\n<p>The event reflected the school\u2019s commitment to experiential learning and strong industry partnerships, preparing graduates to lead in the rapidly growing functional food and personalized nutrition sectors.<\/p>\n<p style=\"text-align: right;\"><strong>WRITER: THE AU LIBRARY<\/strong><\/p>\n<h3>More Information about Theophane Venard School of Food Biotechnology and Innovation, please visit:<\/h3>\n<p><strong>Website:<\/strong>\u00a0<a href=\"https:\/\/foodbiotech.au.edu\/\">https:\/\/foodbiotech.au.edu\/<\/a><br \/><strong>Facebook:<\/strong> <a href=\"https:\/\/www.facebook.com\/FoodBiotechABAC\">https:\/\/www.facebook.com\/FoodBiotechABAC<\/a><br \/><strong>Instagram:<\/strong>\u00a0<a href=\"https:\/\/www.instagram.com\/foodbiotechau\">https:\/\/www.instagram.com\/foodbiotechau<\/a><a href=\"https:\/\/www.facebook.com\/BiotABAC\/\"><br \/><\/a><strong>TikTok:<\/strong> <a href=\"https:\/\/www.tiktok.com\/@foodbiotechabac\">https:\/\/www.tiktok.com\/@foodbiotechabac<\/a><br \/><strong>E-mail:<\/strong>\u00a0<a href=\"mailto:foodbiotech@dev.au.edu\">foodbiotech@dev.au.edu<\/a><br \/><strong>Tel:<\/strong>\u00a0(+66)-2783-2222 Ext. 3793, 3796<\/p>\n<div class=\"row\"  id=\"row-1064074221\">\n\n\t<div id=\"col-1932702913\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<a rel=\"noopener noreferrer\" href=\"https:\/\/drive.google.com\/drive\/folders\/1YepEcysu9fUm9ebduOiEF21MhjIS-dyi?usp=drive_link\" target=\"_blank\" class=\"button alert lowercase\"  style=\"border-radius:10px;\">\n    <span>Photo Gallery<\/span>\n  <\/a>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" 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600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News Teaching &amp; Learning \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">A Pin, a Pledge, a Profession: AU Nursing Honored the Class of 2025<\/h5>\n\t\t\t\t\t<div class=\"post-meta is-small op-8\">23\/03\/2026<\/div>\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t                    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