{"id":32893,"date":"2026-02-16T15:39:44","date_gmt":"2026-02-16T08:39:44","guid":{"rendered":"https:\/\/dev.au.edu\/home\/?p=32893"},"modified":"2026-03-24T13:11:42","modified_gmt":"2026-03-24T06:11:42","slug":"plant-based-perspectives-betagro-vp-of-food-innovation-center-joined-au-students-for-a-market-driven-talk","status":"publish","type":"post","link":"https:\/\/dev.au.edu\/home\/plant-based-perspectives-betagro-vp-of-food-innovation-center-joined-au-students-for-a-market-driven-talk\/","title":{"rendered":"Plant-Based Perspectives: Betagro VP of Food Innovation Center Joined AU   Students for a Market-Driven Talk"},"content":{"rendered":"\t<div id=\"text-622130739\" class=\"text\">\n\t\t\n<p style=\"text-align: left;\">Theophane Venard School of Food Biotechnology and Innovation welcomed Betagro\u2019s innovation leader for a plant-based market talk.<\/p>\n<hr \/>\n<p>Assumption University of Thailand (AU) \u00a0welcomed Dr. Phontakorn Wongcharoen, Vice President, Food Innovation Center, Global Sourcing, Betagro Group, as a guest speaker for the session \u201c<strong><em>Plant-based Food Innovation and Market Needed<\/em><\/strong>\u201d on\u00a0 February 16, 2026.<\/p>\n<p style=\"text-align: left;\">Hosted in connection with courses across food innovation, functional ingredients, experimental design, and graduate-level seminar study, the talk brought students into the real-world questions shaping plant-based food development today: what consumers actually want, what the market will pay for, and what it takes to move from \u201cgood idea\u201d to \u201cgood product.\u201d<\/p>\n\t\t\n<style>\n#text-622130739 {\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-225839248\">\n\n\t<div id=\"col-1195351088\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_894381291\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"679\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Betagro02.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Betagro02.jpg 1024w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Betagro02-601x400.jpg 601w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Betagro02-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_894381291 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1321548118\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1426947842\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Betagro04.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Betagro04.jpg 1024w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Betagro04-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/Betagro04-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1426947842 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<h3>A Welcome from Theophane Venard School of Food Biotechnology and Innovation<\/h3>\n<p>The <a href=\"https:\/\/foodbiotech.au.edu\/\" target=\"_blank\" rel=\"noopener\">Theophane Venard School of Food Biotechnology and Innovation<\/a> highlighted the session as an industry-facing learning moment\u2014one that connected classroom frameworks with current product realities, from ingredient strategy and functionality to commercialization thinking.<\/p>\n<h3>From Innovation To \u201cWill Anyone Buy This?\u201d<\/h3>\n<p>Dr. Phontakorn shared practical perspectives from the corporate innovation side; how companies assess trends, validate market needs, and approach product development with constraints that students don\u2019t always see in a textbook (scalability, sourcing, consistency, pricing, and consumer trust).<\/p>\n<h3>Learning That Linked Multiple Courses<\/h3>\n<p>Students attending through FT 4144 Food Ingredients Functionality, FT 3114 Functional Foods for Health, FT 6189 Experimental Designs and Statistics Analysis, and FB 5109C Graduate Seminar gained an applied lens on how data, product performance, and market insights work together in modern food innovation.<\/p>\n<h3>A Stronger Bridge Between Campus and Industry<\/h3>\n<p>The session reinforced a simple truth: plant-based innovation is not only about replacing ingredients\u2014it is about meeting expectations. And for students preparing to join the food sector, that is the kind of lesson that sticks.<\/p>\n<h3>About <a href=\"https:\/\/www.betagro.com\/en\/about-us\/betagro-at-a-glance\" target=\"_blank\" rel=\"noopener\">Betagro Group<\/a><\/h3>\n<p>Betagro is a leading integrated food company in Thailand, working across the full food value chain, from upstream to downstream, guided by its purpose of delivering \u201cBetter Food.\u201d Its core businesses span animal feed, animal health and supplements, livestock farming, and the production and distribution of meat, eggs, fish, processed foods, and premium pet food, serving customers in Thailand and more than 30 international markets.<\/p>\n<p style=\"text-align: right;\"><strong>WRITER: THE AU LIBRARY<\/strong><\/p>\n<h3>More Information about Theophane Venard School of Food Biotechnology and Innovation, please visit:<\/h3>\n<p><strong>Website:<\/strong>\u00a0<a href=\"https:\/\/foodbiotech.au.edu\/\">https:\/\/foodbiotech.au.edu\/<\/a><br \/><strong>Facebook:<\/strong> <a href=\"https:\/\/www.facebook.com\/FoodBiotechABAC\">https:\/\/www.facebook.com\/FoodBiotechABAC<\/a><br \/><strong>Instagram:<\/strong>\u00a0<a href=\"https:\/\/www.instagram.com\/foodbiotechau\">https:\/\/www.instagram.com\/foodbiotechau<\/a><a href=\"https:\/\/www.facebook.com\/BiotABAC\/\"><br \/><\/a><strong>TikTok:<\/strong> <a href=\"https:\/\/www.tiktok.com\/@foodbiotechabac\">https:\/\/www.tiktok.com\/@foodbiotechabac<\/a><br \/><strong>E-mail:<\/strong>\u00a0<a href=\"mailto:foodbiotech@dev.au.edu\">foodbiotech@dev.au.edu<\/a><br \/><strong>Tel:<\/strong>\u00a0(+66)-2783-2222 Ext. 3793, 3796<\/p>\n<div class=\"row\"  id=\"row-1648628481\">\n\n\t<div id=\"col-14224354\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<a rel=\"noopener noreferrer\" href=\"https:\/\/drive.google.com\/drive\/folders\/1XtfSDKzlW8pWC9YbNPU9YoWBFK01m3xL?usp=sharing\" target=\"_blank\" class=\"button alert lowercase\"  style=\"border-radius:10px;\">\n    <span>Photo Gallery<\/span>\n  <\/a>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(191, 4, 4);\">What to Read Next:<\/span><b><\/b><\/h3><\/div>\n<div class=\"row row-collapse\"  id=\"row-318990041\">\n\n\t<div id=\"col-1032622020\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  \n    <div class=\"row large-columns-3 medium-columns-1 small-columns-1 row-small slider row-slider slider-nav-reveal slider-nav-push\"  data-flickity-options='{\"imagesLoaded\": true, \"groupCells\": \"100%\", \"dragThreshold\" : 5, \"cellAlign\": \"left\",\"wrapAround\": true,\"prevNextButtons\": true,\"percentPosition\": true,\"pageDots\": false, \"rightToLeft\": false, \"autoPlay\" : false}'>\n\n  \t\t<div class=\"col post-item\" >\n\t\t\t<div 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src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News Teaching &amp; Learning \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">A Pin, a Pledge, a Profession: AU Nursing Honored the Class of 2025<\/h5>\n\t\t\t\t\t<div class=\"post-meta is-small op-8\">23\/03\/2026<\/div>\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n<style>\n#row-318990041 > .col > .col-inner {\n  padding: 10px 10px 10px 10px;\n  background-color: rgb(240, 240, 240);\n}\n<\/style>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Welcome from Theophane Venar [&#8230;]\n","protected":false},"author":4,"featured_media":32886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142,257],"tags":[],"class_list":["post-32893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-teaching-learning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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