{"id":32790,"date":"2026-02-13T14:47:36","date_gmt":"2026-02-13T07:47:36","guid":{"rendered":"https:\/\/dev.au.edu\/home\/?p=32790"},"modified":"2026-03-24T13:12:57","modified_gmt":"2026-03-24T06:12:57","slug":"entrepreneurial-mindset-and-digital-food-marketing-drew-industry-voices-to-fbi","status":"publish","type":"post","link":"https:\/\/dev.au.edu\/home\/entrepreneurial-mindset-and-digital-food-marketing-drew-industry-voices-to-fbi\/","title":{"rendered":"Entrepreneurial Mindset and Digital Food Marketing Drew Industry Voices to FBI"},"content":{"rendered":"\t
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FBI connected students with real-world founders shaping Thailand\u2019s food brands.<\/p>\n

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The Theophane Venard School of Food Biotechnology and Innovation<\/a> (FBI) at Assumption University of Thailand<\/a> (AU) hosted \u201cEntrepreneurial Mindset & Digital Food Marketing\u201d for FT4148 Consumer Food Marketing and FT2003 Food Changing the World on\u00a0 February 13, 2026, bringing students face-to-face with industry leaders and practical insights into building, branding, and scaling food businesses in today\u2019s digital-first marketplace.<\/p>\n

Real Startup Lessons, Real Market Moves<\/h3>\n

The session spotlighted the realities behind launching and growing consumer food brands where product is only half the story, and marketing, storytelling, and customer trust do the heavy lifting. Students explored how founders test ideas, build brand identity, and use digital channels to reach new audiences in a crowded market (because \u201cgreat taste\u201d doesn\u2019t automatically trend, sadly).<\/p>\n\t\t\n