{"id":31289,"date":"2025-12-16T12:36:56","date_gmt":"2025-12-16T05:36:56","guid":{"rendered":"https:\/\/dev.au.edu\/home\/?p=31289"},"modified":"2025-12-22T14:05:02","modified_gmt":"2025-12-22T07:05:02","slug":"designing-well-being-msme-students-reimagined-wellness-through-design-thinking","status":"publish","type":"post","link":"https:\/\/dev.au.edu\/home\/designing-well-being-msme-students-reimagined-wellness-through-design-thinking\/","title":{"rendered":"Designing Well-Being: MSME Students Reimagined Wellness Through Design Thinking"},"content":{"rendered":"\t<div id=\"gap-1268036370\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1268036370 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>MSME students turned wellness challenges into human-centered business ideas using design thinking and creativity.<\/p>\n<p>The <a href=\"http:\/\/www.msme.au.edu\">Martin de Tours School of Management and Economics<\/a> (MSME) at Assumption University of Thailand (AU) organized a three-day Mockup Showcase from December 16\u201318, 2025, presenting student ideas and prototypes developed under the BBA1111 Business Essentials course.<\/p>\n<p>Centered on the theme \u201cWellness Designer,\u201d the showcase encouraged first-year students to reflect on physical and mental health and to explore the deeper meaning of living well. As stress, lifestyle-related diseases, and mental health challenges become increasingly prevalent, students were challenged to design practical, human-centered solutions that promote holistic well-being and balance in everyday life.<\/p>\n<div class=\"row\"  id=\"row-1491738526\">\n\n\t<div id=\"col-110100580\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_938689883\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-4.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-4.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-4-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-4-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_938689883 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-80587733\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_594006574\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-2.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-2-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_594006574 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-191972321\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1291566170\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-3.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-3.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-3-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-3-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1291566170 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p>The exhibition highlighted students\u2019 application of the Design Thinking process, moving systematically through Empathize, Define, Ideate, Prototype, and Test, and culminating in viable business concepts developed using the Business Model Canvas (BMC). Projects took the form of products, services, systems, and experiences, all designed to enhance physical, mental, and social well-being in meaningful and accessible ways.<\/p>\n<div class=\"row\"  id=\"row-1189886927\">\n\n\t<div id=\"col-708074295\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1664867852\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-9.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-9.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-9-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-9-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1664867852 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-487401884\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1138548043\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-8.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-8.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-8-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-8-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1138548043 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-469841764\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1212995949\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-7.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-7.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-7-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-7-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1212995949 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p>By engaging with real-life experiences and user needs, students gained deeper insight into what people truly need to feel healthy, supported, and fulfilled. Beyond creativity, the initiative aimed to nurture a new generation of changemakers\u2014students empowered to promote happier and healthier lifestyles for individuals and communities, both on campus and beyond.<\/p>\n<p>Wellness, it turns out, is even better with a prototype and a business plan.<\/p>\n<div class=\"row\"  id=\"row-564264563\">\n\n\t<div id=\"col-795901858\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_536778286\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"543\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-61.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-61.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-61-751x400.jpg 751w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/12\/MSME-Design-Thinking-61-768x409.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_536778286 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: right;\"><strong>WRITER : MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS<\/strong><\/p>\n<h3>More Information about the Martin de Tours School of Management and Economics, please visit:<\/h3>\n<p>Website:\u00a0<a href=\"https:\/\/www.msme.au.edu\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.msme.au.edu\/<\/a><br \/>\nFacebook:\u00a0<a href=\"https:\/\/www.facebook.com\/MSMEBusinessSchool\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/MSMEBusinessSchool<\/a><br \/>\nInstagram:\u00a0<a href=\"https:\/\/www.instagram.com\/msmeabac\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/msmeabac\/<\/a><br \/>\nTel: Huamak Campus: (+66)-2783-2222 Ext. 1125<br \/>\nSuvarnabhumi Campus: (+66)-2783-2222 Ext. 2236<\/p>\n<div class=\"row\"  id=\"row-683828695\">\n\n\t<div id=\"col-277458943\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<a href=\"https:\/\/drive.google.com\/drive\/folders\/15iSHR5E8B4hceXOXfJWzsksVU-vE0Bez?usp=drive_link\" target=\"_self\" class=\"button primary lowercase\"  style=\"border-radius:10px;\">\n    <span>Photo Gallery<\/span>\n  <\/a>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(191, 4, 4);\">What to Read Next:<\/span><b><\/b><\/h3><\/div>\n<div class=\"row row-collapse\"  id=\"row-999035133\">\n\n\t<div id=\"col-1968520837\" 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768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/IELE-Campus-Tour02.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News Campus Visit \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">IELE Campus Tour Welcomes New Foundation English Students<\/h5>\n\t\t\t\t\t<div class=\"post-meta is-small op-8\">26\/03\/2026<\/div>\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/dev.au.edu\/home\/assumption-university-launches-au-social-teaching-initiative-to-strengthen-ethical-awareness-across-academic-programs\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-bounce box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"border-radius:5%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:60%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/Social-Teaching01-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/Social-Teaching01-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/Social-Teaching01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/Social-Teaching01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News Training &amp; Workshop \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">AU Launches AU Social Teaching Initiative to Strengthen Ethical Awareness Across Academic Programs<\/h5>\n\t\t\t\t\t<div class=\"post-meta is-small op-8\">25\/03\/2026<\/div>\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/dev.au.edu\/home\/st-francis-de-sales-college-autonomous-india-graduate-immersion-program-hosted-by-gs-batm\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-bounce box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"border-radius:5%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:60%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/04\/Francis-de-Sales01-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/04\/Francis-de-Sales01-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/04\/Francis-de-Sales01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/04\/Francis-de-Sales01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  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class=\"box box-bounce box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"border-radius:5%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:60%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/IRAS07-1-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/IRAS07-1-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/IRAS07-1-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/IRAS07-1.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner 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[&#8230;]\n","protected":false},"author":5,"featured_media":31290,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142,275],"tags":[],"class_list":["post-31289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-training-workshop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Designing Well-Being: MSME Students Reimagined Wellness Through Design Thinking - Assumption University of Thailand<\/title>\r\n<meta name=\"description\" content=\"MSME students at Assumption University of Thailand showcased wellness-focused design thinking projects and business models, December 16\u201318, 2025.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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