{"id":30257,"date":"2025-11-18T18:25:21","date_gmt":"2025-11-18T11:25:21","guid":{"rendered":"https:\/\/dev.au.edu\/home\/?p=30257"},"modified":"2025-11-26T13:37:36","modified_gmt":"2025-11-26T06:37:36","slug":"thai-group-holdings-and-au-launch-legacy-to-legend-program","status":"publish","type":"post","link":"https:\/\/dev.au.edu\/home\/thai-group-holdings-and-au-launch-legacy-to-legend-program\/","title":{"rendered":"Thai Group Holdings and AU Launch \u201cLegacy to Legend\u201d Program"},"content":{"rendered":"<p><a href=\"https:\/\/www.tgh.co.th\/\" target=\"_blank\" rel=\"noopener\">Thai Group Holdings<\/a> PCL, a leading insurance and financial services group under TCC, led by Mr. Chotipat and Mrs. Athinan Pichanon, Chairman and Vice Chairman of the Executive Committee, signed a Memorandum of Understanding (MoU) for academic collaboration with <a href=\"https:\/\/dev.au.edu\/home\/\" target=\"_blank\" rel=\"noopener\">Assumption University of Thailand<\/a> (AU). The agreement was co-signed by Rev. Bro. Sirichai Fonseka, f.s.g., Ph.D., President of AU, and Asst. Prof. Dr. Uree Cheasakul, Vice President for Academic Affairs.<\/p>\n<div class=\"row\"  id=\"row-27837134\">\n\n\t<div id=\"col-1259916965\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_538031293\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU2.jpg 1024w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU2-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_538031293 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1222355185\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1426088813\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU3-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU3-1.jpg 1024w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU3-1-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU3-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1426088813 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p>This partnership aims to jointly develop the <strong>L2L: Legacy to Legend<\/strong> executive program designed to elevate leadership capabilities, enhance family business management, and promote sustainable organizational growth across generations. The program focuses on strengthening business succession planning, strategic management, and innovation, enabling new entrepreneurs and next-generation leaders to meet the challenges of an evolving business landscape.<\/p>\n<div class=\"row\"  id=\"row-286118168\">\n\n\t<div id=\"col-2009489878\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1650771997\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:293px;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU4-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU4-1.jpg 1024w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU4-1-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU4-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1650771997 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1430857968\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1843606128\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"643\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU5-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU5-1.jpg 1024w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU5-1-634x400.jpg 634w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/MOU5-1-768x485.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1843606128 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p>Additionally, this partnership strengthens the <a href=\"https:\/\/www.msme.au.edu\/index.php\/program\/bba-in-family-business-management-and-innovation\/\">BBA in Family Business Management and Innovation<\/a> <strong>(FBMI)<\/strong> at the MSME Business School, equipping students with strategic knowledge, hands-on experience, and opportunities to engage with leading organizations and industry experts through real case studies and applied experiential learning.<\/p>\n<p>The MoU signing ceremony was held on November 18, 2025, at the Queen Sirikit National Convention Center, with executives from Thai Group and Assumption University of Thailand.<\/p>\n<p style=\"text-align: right;\"><strong>WRITER : MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS<\/strong><\/p>\n<h3>More Information about the Martin de Tours School of Management and Economics, please visit:<\/h3>\n<p>Website:\u00a0<a href=\"https:\/\/www.msme.au.edu\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.msme.au.edu\/<\/a><br \/>Facebook:\u00a0<a href=\"https:\/\/www.facebook.com\/MSMEBusinessSchool\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/MSMEBusinessSchool<\/a><br \/>Instagram:\u00a0<a href=\"https:\/\/www.instagram.com\/msmeabac\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/msmeabac\/<\/a><br \/>Tel: Huamak Campus: (+66)-2783-2222 Ext. 1125<br \/>Suvarnabhumi Campus: (+66)-2783-2222 Ext. 2236<\/p>\n\t<div id=\"gap-844572583\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-844572583 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1626944050\" class=\"text\">\n\t\t\n<h3>WHAT TO READ NEXT:<\/h3>\n\t\t\n<style>\n#text-1626944050 {\n  color: rgb(191, 4, 4);\n}\n#text-1626944050 > * {\n  color: rgb(191, 4, 4);\n}\n<\/style>\n\t<\/div>\n\t\n\n  \n    <div class=\"row large-columns-3 medium-columns-1 small-columns-1 slider row-slider slider-nav-reveal slider-nav-push\"  data-flickity-options='{\"imagesLoaded\": true, \"groupCells\": \"100%\", \"dragThreshold\" : 5, \"cellAlign\": \"left\",\"wrapAround\": true,\"prevNextButtons\": true,\"percentPosition\": true,\"pageDots\": false, \"rightToLeft\": false, \"autoPlay\" : false}'>\n\n  \t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/dev.au.edu\/home\/healing-hands-shared-vision-au-and-ministry-of-public-health-sign-mou\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/MOU01-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/MOU01-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/MOU01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/MOU01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News MOU \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">Healing Hands, Shared Vision: AU and Ministry of Public Health Sign MoU<\/h5>\n\t\t\t\t\t<div class=\"post-meta is-small op-8\">23\/03\/2026<\/div>\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/dev.au.edu\/home\/loreal-and-au-sign-mou-to-shape-future-business-talent\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MOU-LOreal-AU-7-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MOU-LOreal-AU-7-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MOU-LOreal-AU-7-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MOU-LOreal-AU-7.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News MOU \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">L\u2019Or\u00e9al and AU Sign MoU to Shape Future Business Talent<\/h5>\n\t\t\t\t\t<div class=\"post-meta is-small op-8\">23\/02\/2026<\/div>\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/dev.au.edu\/home\/building-better-futures-au-signs-mou-with-siamese-architects-association\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MoU01-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MoU01-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MoU01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MoU01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News MOU \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">Building Better Futures AU Signs MoU with Siamese Architects Association<\/h5>\n\t\t\t\t\t<div class=\"post-meta is-small op-8\">17\/02\/2026<\/div>\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thai Group Holdings PCL, a lea [&#8230;]\n","protected":false},"author":4,"featured_media":30252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142,265],"tags":[],"class_list":["post-30257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-mou"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Thai Group Holdings and AU Launch \u201cLegacy to Legend\u201d Program - Assumption University of Thailand<\/title>\r\n<meta name=\"description\" content=\"Thai Group Holdings PCL, a leading insurance and financial services group under TCC, led by Mr. Chotipat and Mrs. Athinan Pichanon, Chairman and Vice Chairman of the Executive Committee, signed a Memorandum of Understanding (MoU) for academic collaboration with Assumption University of Thailand (AU). The agreement was co-signed by Rev. Bro. Sirichai Fonseka, f.s.g., Ph.D., President of AU, and Asst. 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