{"id":30047,"date":"2024-12-09T16:42:26","date_gmt":"2024-12-09T09:42:26","guid":{"rendered":"https:\/\/dev.au.edu\/home\/?p=30047"},"modified":"2025-11-24T16:44:49","modified_gmt":"2025-11-24T09:44:49","slug":"global-marketing-comes-to-life","status":"publish","type":"post","link":"https:\/\/dev.au.edu\/home\/global-marketing-comes-to-life\/","title":{"rendered":"Global Marketing Comes to Life"},"content":{"rendered":"\t<div id=\"gap-1718898797\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1718898797 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>From October to November 2024, the\u00a0<a title=\"Read more...\" href=\"https:\/\/www.gsb.au.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Graduate School of Business and Advanced Technology Management<\/a>\u00a0had the privilege of hosting\u00a0<strong>Christine Schrage<\/strong>, CGBP, as a visiting professor from the University of Northern IOWA (UNI) for the Marketing Management courses. This initiative reflects our commitment to fostering student engagement and providing learning opportunities with industry experts.<\/p>\n<p>Her\u00a0teaching combined real-world case studies and experiential exercises, emphasizing the interconnectedness of marketing, strategy, and finance. Her practical approach enabled students to apply theoretical concepts to real-world scenarios, equipping them with invaluable skills for business success.<\/p>\n<h3><strong>One student shared:<\/strong><\/h3>\n<p>&#8220;This was my first marketing course, and it showed me how crucial marketing and strategy are to company operations. The biggest takeaway was learning how to integrate knowledge and put it into practice\u2014a concept Christine emphasized clearly.&#8221;<\/p>\n<div class=\"row\"  id=\"row-1495551415\">\n\n\t<div id=\"col-478150336\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2015075086\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"525\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/Global03.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/Global03.jpg 1024w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/Global03-777x400.jpg 777w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/11\/Global03-768x395.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2015075086 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p>Interactive activities, such as blind product testing and scenario analyses, made the learning experience both engaging and insightful. Students explored company environments, identified competitive advantages, and developed actionable solutions, further enhancing their analytical and decision-making capabilities.<\/p>\n<p>We extend our heartfelt thanks to Christine Schrage for her invaluable contribution to the students\u2019 learning journey. Her passion for teaching and expertise left a lasting impact. We look forward to the next opportunity to welcome her back to our school!<\/p>\n<p><strong>WRITER: THANANPORN SETHJINDA<\/strong><\/p>\n<h3 class=\"thumbnail\"><strong>More Information about Graduate School of Business and Advanced Technology Management, please visit:<\/strong><\/h3>\n<p><strong>Website:<\/strong>\u00a0<a href=\"http:\/\/www.gsb.au.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.gsb.au.edu<\/a><br \/><strong>Facebook:<\/strong>\u00a0<a href=\"http:\/\/www.facebook.com\/abacgraduate\">https:\/\/www.facebook.com\/abacgraduate<\/a><br \/><strong>Instagram:<\/strong>\u00a0<a href=\"http:\/\/www.instagram.com\/au_grad_studies\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.instagram.com\/au_grad_studies<\/a><br \/><strong>Twitter:<\/strong>\u00a0<a href=\"https:\/\/twitter.com\/AbacGrad\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/twitter.com\/AbacGrad<\/a><br \/><strong>E-mail:<\/strong>\u00a0<span id=\"cloakbddec485c470e2a1588b81f29ae1448c\"><span id=\"cloak681eddfb90f3b0c579faeba756488259\"><span id=\"cloakd72a3ebcb67e89a448587c2f8db16d7c\"><span id=\"cloak3c0f0f43541bfab6457f05fe4a41a9c3\"><span id=\"cloak14320096711ddb7d212bff3b026ca0d5\"><span id=\"cloak59c9ca9f698ae96e8f052b07d428d824\"><span id=\"cloakcc7bb93a0b695a8fa2ebb11194610f42\"><span id=\"cloak9fbb2ffc7cec9c2bf7ef1eb006f763e2\"><span id=\"cloak3de861e944b0d91aa4e9fa20c07c7909\"><a href=\"mailto:grad@dev.au.edu\" target=\"_blank\" rel=\"noopener noreferrer\">grad@dev.au.edu<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><br \/><strong>Tel:<\/strong>\u00a0(66) 0-2783-2222 Ext.1360-61<\/p>\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(191, 4, 4);\">What to Read Next:<\/span><b><\/b><\/h3><\/div>\n<div class=\"row row-collapse\"  id=\"row-110581199\">\n\n\t<div id=\"col-294336384\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  \n    <div class=\"row large-columns-3 medium-columns-1 small-columns-1 row-small slider row-slider slider-nav-reveal slider-nav-push\"  data-flickity-options='{\"imagesLoaded\": true, \"groupCells\": \"100%\", \"dragThreshold\" : 5, \"cellAlign\": \"left\",\"wrapAround\": true,\"prevNextButtons\": true,\"percentPosition\": true,\"pageDots\": false, \"rightToLeft\": false, \"autoPlay\" : false}'>\n\n  \t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/dev.au.edu\/home\/a-cap-a-lamp-a-calling-au-nursing-honors-the-class-of-2027\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-bounce box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"border-radius:5%;\">\n  \t\t\t\t\t\t<div class=\"image-zoom image-cover\" style=\"padding-top:60%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News Teaching &amp; 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