{"id":26403,"date":"2024-11-18T13:53:57","date_gmt":"2024-11-18T06:53:57","guid":{"rendered":"https:\/\/dev.au.edu\/home\/?p=26403"},"modified":"2025-10-30T14:09:26","modified_gmt":"2025-10-30T07:09:26","slug":"able-to-lead-assumption-university-ventures-into-probiotic-innovation","status":"publish","type":"post","link":"https:\/\/dev.au.edu\/home\/able-to-lead-assumption-university-ventures-into-probiotic-innovation\/","title":{"rendered":"ABLE to Lead: Assumption University Ventures into Probiotic Innovation"},"content":{"rendered":"\t<div id=\"gap-1225645943\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1225645943 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n<p><strong>WRITER: THE AU LIBRARY<\/strong><\/p>\n<p>Assumption University of Thailand (AU)&#8217;s\u00a0<strong>Assumption Business Leading Entrepreneurship<\/strong>\u00a0(ABLE) program, led by\u00a0<strong>Dr. Akechai Judkrue<\/strong>, Director of ABLE, recently conducted a site visit to the Enterprise Incubation Center (C-UBI) and the &#8220;Say Hi&#8221; Probiotic Kimchi production facility in Ratchaburi. The visit, held on\u00a0<strong>November 18, 2024<\/strong>, highlighted the program\u2019s mission to bridge academic innovation with real-world entrepreneurial practices.<\/p>\n<div class=\"row\"  id=\"row-763815454\">\n\n\t<div id=\"col-1342916568\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1598896095\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"574\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE04.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE04.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE04-711x400.jpg 711w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE04-768x432.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1598896095 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-86880592\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_936422773\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"574\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE05.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE05.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE05-711x400.jpg 711w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE05-768x432.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_936422773 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1313831281\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_127560831\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"574\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE03.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE03.jpg 1024w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE03-711x400.jpg 711w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE03-768x432.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_127560831 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p>The day began with a journey to Jai Foods Co., Ltd., the company behind the innovative probiotic kimchi products. Upon arrival, Dr. Akechai Judkrue and the ABLE team were welcomed by the local entrepreneurs, who presented a comprehensive overview of their business operations. They shared their success in blending traditional fermentation techniques with modern probiotic technology to create health-conscious products.<\/p>\n<div class=\"row\"  id=\"row-1035413209\">\n\n\t<div id=\"col-1856469956\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1678229521\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"800\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE06-780x800.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE06-780x800.jpg 780w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE06-390x400.jpg 390w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE06-768x787.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE06.jpg 800w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1678229521 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-896060365\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1744690240\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"800\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE06-780x800.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE06-780x800.jpg 780w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE06-390x400.jpg 390w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE06-768x787.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE06.jpg 800w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1744690240 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1949322204\" class=\"col medium-4 small-12 large-4\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2046175998\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"800\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE08-780x800.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE08-780x800.jpg 780w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE08-390x400.jpg 390w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE08-768x787.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/ABLE08.jpg 1200w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2046175998 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-206211387\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-206211387 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>During the visit, the delegation toured the production facility, gaining insights into the sustainable and efficient methods employed in manufacturing the kimchi. The hands-on experience provided valuable learning opportunities for students and faculty involved in ABLE, reinforcing the importance of innovation in the food and SME sectors.<\/p>\n<p>After the tour, participants enjoyed a networking lunch at Cowboy Caf\u00e9 in Ratchaburi before concluding the productive visit. This engagement underscores ABLE\u2019s dedication to fostering strong partnerships with local businesses and supporting entrepreneurial growth.<\/p>\n<p>Dr. Akechai Judkrue commented on the visit, saying,\u00a0<strong>\u201cThis collaboration reflects ABLE\u2019s commitment to equipping our students with practical knowledge and building meaningful industry connections that prepare them to lead in a competitive business landscape.\u201d<\/strong><\/p>\n<p>Assumption University continues to champion initiatives like these, inspiring innovation and leadership among its community members.<\/p>\n<h3><strong>More Information about the Martin de Tours School of Business and Economics, please visit:<\/strong><\/h3>\n<p><strong>Website:<\/strong>\u00a0<a title=\"Read more\" href=\"https:\/\/www.msme.au.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.msme.au.edu<\/a><br \/><strong>Facebook:<\/strong>\u00a0<a title=\"Read more\" href=\"https:\/\/www.facebook.com\/MSMEBusinessSchool\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/MSMEBusinessSchool<\/a><br \/><strong>Instagram:<\/strong>\u00a0<a title=\"Read more\" href=\"https:\/\/www.instagram.com\/msmeabac\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.instagram.com\/msmeabac\/<\/a><br \/><strong>Tel:<\/strong>\u00a0Huamak Campus: (66) 0-2783-2222 Ext. 1125<br \/>\u00a0 \u00a0 \u00a0 \u00a0 Suvarnabhumi Campus: (66) 0-2783-2222 Ext. 2236<\/p>\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(191, 4, 4);\">What to Read Next:<\/span><b><\/b><\/h3><\/div>\n<div class=\"row row-collapse\"  id=\"row-207530080\">\n\n\t<div id=\"col-223553983\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  \n    <div class=\"row large-columns-3 medium-columns-1 small-columns-1 row-small slider row-slider slider-nav-reveal slider-nav-push\"  data-flickity-options='{\"imagesLoaded\": true, \"groupCells\": \"100%\", \"dragThreshold\" : 5, \"cellAlign\": \"left\",\"wrapAround\": true,\"prevNextButtons\": true,\"percentPosition\": true,\"pageDots\": false, \"rightToLeft\": false, \"autoPlay\" : false}'>\n\n  \t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/dev.au.edu\/home\/a-cap-a-lamp-a-calling-au-nursing-honors-the-class-of-2027\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-bounce box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"border-radius:5%;\">\n  \t\t\t\t\t\t<div class=\"image-zoom image-cover\" style=\"padding-top:60%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News Teaching &amp; 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Probiotic Kimchi production facility in Ratchaburi. The visit, held on November 18, 2024, highlighted the program\u2019s mission to bridge academic innovation with real-world entrepreneurial practices.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/dev.au.edu\/home\/able-to-lead-assumption-university-ventures-into-probiotic-innovation\/\" \/>\r\n<meta property=\"og:locale\" content=\"th_TH\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"ABLE to Lead: Assumption University Ventures into Probiotic Innovation - Assumption University of Thailand\" \/>\r\n<meta property=\"og:description\" content=\"Assumption University of Thailand (AU)&#039;s Assumption Business Leading Entrepreneurship (ABLE) program, led by Dr. Akechai Judkrue, Director of ABLE, recently conducted a site visit to the Enterprise Incubation Center (C-UBI) and the &quot;Say Hi&quot; Probiotic Kimchi production facility in Ratchaburi. 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