{"id":21975,"date":"2025-10-15T12:28:20","date_gmt":"2025-10-15T05:28:20","guid":{"rendered":"https:\/\/dev.au.edu\/home\/?p=18760"},"modified":"2025-11-27T07:16:59","modified_gmt":"2025-11-27T00:16:59","slug":"graduate-students-gain-a-taste-of-thai-innovation-at-sappe","status":"publish","type":"post","link":"https:\/\/dev.au.edu\/home\/graduate-students-gain-a-taste-of-thai-innovation-at-sappe\/","title":{"rendered":"Fun &#038; Insightful Learning at SAPP\u00c8 Playground"},"content":{"rendered":"\t<div id=\"gap-1607054519\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1607054519 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>On October 15, 2025, MBA and exchange students from the\u00a0<a href=\"https:\/\/www.gsb.au.edu\/\" target=\"_blank\" rel=\"noopener\">Graduate School of Business and Advanced Technology Management<\/a>\u00a0(GSBATM), Assumption University of Thailand (AU), led by A. Keeravoot Kitiyadisai, Adjunct Lecturer in Marketing, stepped into the world of innovation at SAPP\u00c8 Public Company Limited. The visit offered students a behind-the-scenes look at how creativity fuels SAPP\u00c8\u2019s rise in the global beverage arena.<\/p>\n<p>The highlight of the visit was an inspiring sharing session by Dr. Yata Onin, Chief Commercial Officer \u2013 Thailand, who captivated students with stories of SAPP\u00c8\u2019s innovation-driven growth and global achievements.<\/p>\n<div class=\"row\"  id=\"row-1365613726\">\n\n\t<div id=\"col-709501734\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_767909578\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"800\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe03-1-1-427x800.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe03-1-1-427x800.jpg 427w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe03-1-1-214x400.jpg 214w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe03-1-1-768x1437.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe03-1-1-821x1536.jpg 821w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe03-1-1.jpg 856w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_767909578 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2002196530\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1312459318\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"800\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe02-1-427x800.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe02-1-427x800.jpg 427w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe02-1-214x400.jpg 214w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe02-1-768x1437.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe02-1-821x1536.jpg 821w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe02-1.jpg 856w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1312459318 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p>Students discovered that innovation is the heartbeat of SAPP\u00c8\u2019s success. From crafting unique beverage experiences that evolve with changing consumer lifestyles to mastering brand differentiation in a highly competitive market, SAPP\u00c8 continues to lead with creativity and vision. Reaching over 90 countries worldwide\u2014with France emerging as one of its key markets\u2014SAPP\u00c8 stands as a glowing example of how Thai brands can innovate their way to global fame.<\/p>\n<p>Beyond innovation, SAPP\u00c8\u2019s inclusive and empowering culture truly inspired the students. The company fosters an environment where individuals are encouraged to take initiative, think creatively, and collaborate across teams. During the floor walkthrough, students witnessed vibrant workspaces that demonstratehow openness and teamwork drive continuous learning and improvement at SAPP\u00c8.<\/p>\n<div class=\"row\"  id=\"row-1434854299\">\n\n\t<div id=\"col-614818464\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1829229352\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"611\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe04-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe04-1.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe04-1-668x400.jpg 668w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/Sappe04-1-768x460.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1829229352 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p>On behalf of the Graduate School of Business and Advanced Technology Management, we extend our heartfelt thanks to Dr. Yata Onin, Ms. Sirirat Sungvonvuttikrai, Mr. Preephat Ketmongkolpong, Ms. Thanawan Phota, and Ms. Supasuta Srikritchpetch for their warm welcome throughout this memorable learning journey.<\/p>\n<p style=\"text-align: right;\"><strong>WRITER: REFLECTION WRITING FROM CLASS<\/strong><\/p>\n\t<div id=\"gap-682450673\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-682450673 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<h3>More Information about Graduate School of Business and Advanced Technology Management, please visit:<\/h3>\n<p><strong>Website:<\/strong>\u00a0<a href=\"https:\/\/www.gsb.au.edu\/\">https:\/\/www.gsb.au.edu<\/a><br \/>\n<strong>Facebook:<\/strong>\u00a0<a href=\"https:\/\/www.facebook.com\/abacgraduate\">https:\/\/www.facebook.com\/abacgraduate<\/a><br \/>\n<strong>Instagram:<\/strong>\u00a0<a href=\"https:\/\/www.instagram.com\/au_grad_studies\">https:\/\/www.instagram.com\/au_grad_studies<\/a><br \/>\n<strong>Twitter:<\/strong>\u00a0<a href=\"https:\/\/twitter.com\/AbacGrad\">https:\/\/twitter.com\/AbacGrad<\/a><br \/>\n<strong>E-mail:<\/strong>\u00a0<a href=\"mailto:grad@dev.au.edu\">grad@dev.au.edu<\/a><br \/>\n<strong>Tel:<\/strong>\u00a0(+66) -2783-2222 Ext.1360-61<\/p>\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(191, 4, 4);\">What to Read Next:<\/span><b><\/b><\/h3><\/div>\n<div class=\"row row-collapse\"  id=\"row-461280729\">\n\n\t<div id=\"col-1236249188\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  \n    <div class=\"row large-columns-3 medium-columns-1 small-columns-1 row-small slider row-slider slider-nav-reveal slider-nav-push\"  data-flickity-options='{\"imagesLoaded\": true, \"groupCells\": \"100%\", \"dragThreshold\" : 5, \"cellAlign\": \"left\",\"wrapAround\": true,\"prevNextButtons\": true,\"percentPosition\": true,\"pageDots\": false, \"rightToLeft\": false, \"autoPlay\" : false}'>\n\n  \t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/dev.au.edu\/home\/a-cap-a-lamp-a-calling-au-nursing-honors-the-class-of-2027\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-bounce box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"border-radius:5%;\">\n  \t\t\t\t\t\t<div class=\"image-zoom image-cover\" style=\"padding-top:60%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News Teaching &amp; 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Insightful Learning at SAPP\u00c8 Playground - Assumption University of Thailand<\/title>\r\n<meta name=\"description\" content=\"Graduate students from Assumption University of Thailand (AU) embarked on an inspiring learning journey to Sappe Public Company Limited, on October 15, 2025, one of Thailand\u2019s most successful beverage innovators, as part of their graduate studies course. The visit brought classroom theory to life, offering students an inside look at how a proudly Thai brand has grown into a global sensation.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/dev.au.edu\/home\/graduate-students-gain-a-taste-of-thai-innovation-at-sappe\/\" \/>\r\n<meta property=\"og:locale\" content=\"th_TH\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Fun &amp; Insightful Learning at SAPP\u00c8 Playground - Assumption University of Thailand\" \/>\r\n<meta property=\"og:description\" content=\"Graduate students from Assumption University of Thailand (AU) embarked on an inspiring learning journey to Sappe Public Company Limited, on October 15, 2025, one of Thailand\u2019s most successful beverage innovators, as part of their graduate studies course. 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