{"id":21920,"date":"2025-08-24T09:46:30","date_gmt":"2025-08-24T02:46:30","guid":{"rendered":"https:\/\/dev.au.edu\/home\/?p=17636"},"modified":"2025-11-27T12:54:34","modified_gmt":"2025-11-27T05:54:34","slug":"sweet-success-msme-students-stir-up-value-added-sugarcane-innovation-with-chan-krung","status":"publish","type":"post","link":"https:\/\/dev.au.edu\/home\/sweet-success-msme-students-stir-up-value-added-sugarcane-innovation-with-chan-krung\/","title":{"rendered":"Sweet Success: MSME Students Stir Up Value-Added Sugarcane Innovation with Chan Krung"},"content":{"rendered":"\t<div id=\"gap-27094801\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-27094801 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>On 24 August 2025, students and faculty from the <a href=\"https:\/\/www.msme.au.edu\/\">Martin de Tours School of Management and Economics<\/a> (MSME), <a href=\"https:\/\/dev.au.edu\/home\">Assumption University<\/a> of Thailand (AU), joined hands with the Chan Krung Nawat Withee Community Enterprise (\u0e27\u0e34\u0e2a\u0e32\u0e2b\u0e01\u0e34\u0e08\u0e0a\u0e38\u0e21\u0e0a\u0e19\u0e0a\u0e32\u0e19\u0e01\u0e23\u0e38\u0e07\u0e19\u0e27\u0e31\u0e15\u0e27\u0e34\u0e16\u0e35) in Lat Krabang District, Bangkok, for a meaningful field visit under the Youth Volunteer Project 2025, supported by the Office of the Permanent Secretary, Ministry of Higher Education, Science, Research and Innovation.<\/p>\n<h3>Hands-On Learning, Community Impact<\/h3>\n<p>The project, titled <em>\u201c<strong>From Chan Krung Sugarcane to Creative Products : Adding Value and Building Sustainability<\/strong>\u201d<\/em> centered on co-developing sugarcane-based products that embody both local identity and market potential.<\/p>\n<p>A highlight of the day was a community-led big cleaning activity, carried out in preparation for implementing Good Manufacturing Practice (GMP) standards\u2014a key step toward strengthening product quality and safety.<\/p>\n<h3>Innovation and Business Support<\/h3>\n<p>The MSME team collaborated with the community to develop a new product, sugarcane with hog plum juice, combining traditional ingredients with creative flair. Students also contributed by collecting and analyzing financial data to improve the community enterprise\u2019s accounting system, enhancing transparency and operational efficiency.<\/p>\n<h3>Digital Marketing Boost<\/h3>\n<p>To raise product visibility, the students supported the community in :<\/p>\n<ul>\n<li>Creating TikTok content to engage younger audiences<\/li>\n<li>Improving the layout and messaging of the existing Facebook page<\/li>\n<li>Designing a promotional vinyl banner to strengthen offline marketing<\/li>\n<\/ul>\n<h3>Building Skills, Building Communities<\/h3>\n<p>This hands-on collaboration reflected the project\u2019s mission to combine academic learning with social impact. Through meaningful engagement, MSME students contributed to sustainable community development while gaining practical experience in product innovation, financial literacy, digital marketing, and business planning.<\/p>\n<div class=\"row\"  id=\"row-1471791993\">\n\n\t<div id=\"col-312937675\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_557193828\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up2.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up2-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_557193828 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1987819054\">\n\n\t<div id=\"col-208764515\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_830261095\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up3-600x800.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up3-600x800.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up3-300x400.jpg 300w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up3-768x1024.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up3.jpg 1108w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_830261095 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-744779455\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_408685089\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up4-600x800.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up4-600x800.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up4-300x400.jpg 300w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up4-768x1024.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up4.jpg 1108w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_408685089 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-514461105\">\n\n\t<div id=\"col-1203109691\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_293382111\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up5.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up5.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up5-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/24MSME-Stir-Up5-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_293382111 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3527452192\" class=\"text\">\n\t\t\n<p><strong>WRITER : MARTIN DE TOURS SCHOOL OF MANAGEMENT AND ECONOMICS<\/strong><\/p>\n\t\t\n<style>\n#text-3527452192 {\n  text-align: right;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<h3>More Information about the Martin de Tours School of Management and Economics, please visit:<\/h3>\n<p><strong>Website:<\/strong>\u00a0<a href=\"https:\/\/www.msme.au.edu\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.msme.au.edu\/<\/a><br \/>\n<strong>Facebook:<\/strong>\u00a0<a title=\"Read more\" href=\"https:\/\/www.facebook.com\/MSMEBusinessSchool\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/MSMEBusinessSchool<\/a><br \/>\n<strong>Instagram:<\/strong>\u00a0<a title=\"Read more\" href=\"https:\/\/www.instagram.com\/msmeabac\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.instagram.com\/msmeabac\/<\/a><br \/>\n<strong>Tel:<\/strong>\u00a0Huamak Campus: (+66)-2783-2222 Ext. 1125<br \/>\nSuvarnabhumi Campus: (+66)-2783-2222 Ext. 2236<\/p>\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(191, 4, 4);\">What to Read Next:<\/span><b><\/b><\/h3><\/div>\n<div class=\"row row-collapse\"  id=\"row-115426038\">\n\n\t<div id=\"col-1399962698\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  \n    <div class=\"row large-columns-3 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[&#8230;]\n","protected":false},"author":1,"featured_media":19759,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142,283],"tags":[],"class_list":["post-21920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-social-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Sweet Success: MSME Students Stir Up Value-Added Sugarcane Innovation with Chan Krung - Assumption University of Thailand<\/title>\r\n<meta name=\"description\" content=\"On 23 August 2025, the Martin de Tours School of Management and Economics (MSME),Assumption University ofThailand (AU), continued its engagement under the Youth Volunteer Project 2025, supported by the Office of the Permanent Secretary, Ministry of Higher Education, Science, Research and Innovation, with a field visit to the Environmental Conservation Community Enterprise Group (\u0e27\u0e34\u0e2a\u0e32\u0e2b\u0e01\u0e34\u0e08\u0e0a\u0e38\u0e21\u0e0a\u0e19\u0e01\u0e25\u0e38\u0e48\u0e21\u0e23\u0e31\u0e01\u0e29\u0e4c\u0e2a\u0e34\u0e48\u0e07\u0e41\u0e27\u0e14\u0e25\u0e49\u0e2d\u0e21) in Pathum Thani Province.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/dev.au.edu\/home\/sweet-success-msme-students-stir-up-value-added-sugarcane-innovation-with-chan-krung\/\" \/>\r\n<meta property=\"og:locale\" content=\"th_TH\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Sweet Success: MSME Students Stir Up Value-Added Sugarcane Innovation with Chan Krung - Assumption University of Thailand\" \/>\r\n<meta property=\"og:description\" content=\"On 23 August 2025, the Martin de Tours School of Management and Economics (MSME),Assumption University ofThailand (AU), continued its engagement under the Youth Volunteer Project 2025, supported by the Office of the Permanent Secretary, Ministry of Higher Education, Science, Research and Innovation, with a field visit to the Environmental Conservation Community Enterprise Group (\u0e27\u0e34\u0e2a\u0e32\u0e2b\u0e01\u0e34\u0e08\u0e0a\u0e38\u0e21\u0e0a\u0e19\u0e01\u0e25\u0e38\u0e48\u0e21\u0e23\u0e31\u0e01\u0e29\u0e4c\u0e2a\u0e34\u0e48\u0e07\u0e41\u0e27\u0e14\u0e25\u0e49\u0e2d\u0e21) in Pathum Thani Province.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/dev.au.edu\/home\/sweet-success-msme-students-stir-up-value-added-sugarcane-innovation-with-chan-krung\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Assumption University of Thailand\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-08-24T02:46:30+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-11-27T05:54:34+00:00\" \/>\r\n<meta property=\"og:image\" 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