{"id":18420,"date":"2025-09-30T09:54:14","date_gmt":"2025-09-30T02:54:14","guid":{"rendered":"https:\/\/dev.au.edu\/home\/?p=18420"},"modified":"2025-11-27T10:52:33","modified_gmt":"2025-11-27T03:52:33","slug":"design-in-action-au-and-fourdigit-shape-the-ux-of-tomorrow","status":"publish","type":"post","link":"https:\/\/dev.au.edu\/home\/design-in-action-au-and-fourdigit-shape-the-ux-of-tomorrow\/","title":{"rendered":"Design in Action: AU and FOURDIGIT Shape the UX of Tomorrow"},"content":{"rendered":"\t<div id=\"gap-988800326\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-988800326 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>The <a href=\"https:\/\/ca.au.edu\/\">Albert Laurence School of Communication Arts<\/a>, Assumption University of Thailand (AU), formally signed a Memorandum of Understanding (MoU) with <strong>Fourdigit (Thailand) Co., Ltd.<\/strong> on September 30, 2025, at the Wiset Srisamut Room, The Cathedral of Learning Building, Suvarnabhumi Campus.<\/p>\n<p>This partnership aims to foster collaboration in creative communication design, innovation, and future-oriented digital solutions, bridging academia with industry expertise.<\/p>\n<h3>About FOURDIGIT<\/h3>\n<p>FOURDIGIT is a professional partner for businesses, connecting them with users through the power of design. By developing and launching services and products based on a deep understanding of users, the company accelerates business growth while contributing to a better society.<\/p>\n<p>From its roots in Japan, one of the world\u2019s most mature markets navigating demographic shifts, to the dynamic youth-driven markets of Southeast Asia, FOURDIGIT operates across multiple cities and cultures. Its teams combine <strong>local insight<\/strong> with <strong>global design expertise<\/strong>, pushing boundaries in the UX field.<\/p>\n<p>UX stands for <strong>User Experience<\/strong>. It\u2019s all about how people feel when they interact with a product, service, or system\u2014whether that\u2019s a website, mobile app, software, or even an ATM machine. Good UX makes things easy, intuitive, efficient, and even enjoyable for the user. Bad UX? That\u2019s when you\u2019re clicking a \u201cSubmit\u201d button and nothing happens, or you can\u2019t find the menu on a website without playing hide-and-seek.<\/p>\n<div class=\"row\"  id=\"row-1572242662\">\n\n\t<div id=\"col-461211036\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_618931583\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/MoU-AU-FOURDIGIT-3-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/MoU-AU-FOURDIGIT-3-1.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/MoU-AU-FOURDIGIT-3-1-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/MoU-AU-FOURDIGIT-3-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_618931583 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1155980960\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_565379245\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/MoU-AU-FOURDIGIT-5-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/MoU-AU-FOURDIGIT-5-1.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/MoU-AU-FOURDIGIT-5-1-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/MoU-AU-FOURDIGIT-5-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_565379245 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<h3>Ceremony Highlights<\/h3>\n<ul>\n<li><strong>Opening Remarks<\/strong> were delivered by <em>A. Checkchanok Bullakul<\/em>, Chairperson of the Program of Creative Communication Design, who outlined the background and objectives of the MoU.<\/li>\n<li><strong>Asst. Prof. Dr. Nutthaphut Pandjad<\/strong>, Dean of the Albert Laurence School of Communication Arts, shared the school\u2019s vision for developing communication arts education that integrates creativity, technology, and global competitiveness.<\/li>\n<li><strong style=\"color: #555555; font-size: 14.4px;\">Mr. Sunsern Suttichainimit<\/strong><span style=\"color: #555555; font-size: 14.4px;\">, Executive Director of Fourdigit (Thailand) Co., Ltd., emphasized the company\u2019s commitment to innovation and nurturing young talent to meet the evolving demands of the digital era.<\/span><\/li>\n<\/ul>\n<p>The ceremony included the official signing of the MoU, a group photo session, and an exchange of ideas, dialogue, and Q&amp;A with distinguished guests.<\/p>\n<h3>Strengthening Industry\u2013Academic Collaboration<\/h3>\n<p>This MoU reflects AU\u2019s dedication to building meaningful partnerships that prepare students for success in the rapidly changing communication and creative industries. By working closely with Fourdigit (Thailand), students will gain valuable exposure to real-world practices, while the company benefits from fresh perspectives and academic insights.<\/p>\n<div class=\"row\"  id=\"row-1211684266\">\n\n\t<div id=\"col-862016396\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_763475693\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"444\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/MoU-AU-FOURDIGIT-4-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/MoU-AU-FOURDIGIT-4-1.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/MoU-AU-FOURDIGIT-4-1-800x348.jpg 800w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/MoU-AU-FOURDIGIT-4-1-768x334.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_763475693 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: right;\"><strong>WRITER: THE AU LIBRARY<\/strong><\/p>\n<h3>More Information about Albert Laurence School of Communication Arts, please visit:<\/h3>\n<p>Website:\u00a0<a href=\"http:\/\/www.ca.au.edu\/\">http:\/\/www.ca.au.edu\/<\/a><br \/>Facebook:\u00a0<a href=\"https:\/\/www.facebook.com\/au.comm.arts\">https:\/\/www.facebook.com\/au.comm.arts<\/a><br \/>Instagram:\u00a0<a href=\"https:\/\/www.instagram.com\/commartsau\/\">https:\/\/www.instagram.com\/commartsau\/<\/a><br \/>Tel: (+66)-2783-2222 Ext. 2971<\/p>\n<div class=\"row\"  id=\"row-37251245\">\n\n\t<div id=\"col-1467781541\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<a rel=\"noopener noreferrer\" href=\"https:\/\/drive.google.com\/drive\/folders\/1vtBcNmM250ybTkOKomO_VZ2JULLgJ8TU?usp=sharing\" target=\"_blank\" class=\"button alert lowercase\"  style=\"border-radius:10px;\">\n    <span>Photo Gallery<\/span>\n  <\/a>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(191, 4, 4);\">What to Read Next:<\/span><b><\/b><\/h3><\/div>\n<div class=\"row row-collapse\"  id=\"row-1065783094\">\n\n\t<div id=\"col-1229024138\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  \n    <div class=\"row large-columns-3 medium-columns-1 small-columns-1 row-small slider row-slider slider-nav-reveal slider-nav-push\"  data-flickity-options='{\"imagesLoaded\": true, \"groupCells\": \"100%\", \"dragThreshold\" : 5, \"cellAlign\": \"left\",\"wrapAround\": true,\"prevNextButtons\": true,\"percentPosition\": true,\"pageDots\": false, \"rightToLeft\": false, \"autoPlay\" : false}'>\n\n  \t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/dev.au.edu\/home\/healing-hands-shared-vision-au-and-ministry-of-public-health-sign-mou\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-bounce box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"border-radius:5%;\">\n  \t\t\t\t\t\t<div class=\"image-zoom image-cover\" style=\"padding-top:60%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/MOU01-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/MOU01-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/MOU01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/MOU01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News MOU \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">Healing Hands, Shared Vision: AU and Ministry of Public Health Sign MoU<\/h5>\n\t\t\t\t\t<div class=\"post-meta is-small op-8\">23\/03\/2026<\/div>\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/dev.au.edu\/home\/loreal-and-au-sign-mou-to-shape-future-business-talent\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-bounce box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"border-radius:5%;\">\n  \t\t\t\t\t\t<div class=\"image-zoom image-cover\" style=\"padding-top:60%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MOU-LOreal-AU-7-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MOU-LOreal-AU-7-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MOU-LOreal-AU-7-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MOU-LOreal-AU-7.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News MOU \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">L\u2019Or\u00e9al and AU Sign MoU to Shape Future Business Talent<\/h5>\n\t\t\t\t\t<div class=\"post-meta is-small op-8\">23\/02\/2026<\/div>\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/dev.au.edu\/home\/building-better-futures-au-signs-mou-with-siamese-architects-association\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-bounce box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"border-radius:5%;\">\n  \t\t\t\t\t\t<div class=\"image-zoom image-cover\" style=\"padding-top:60%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MoU01-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MoU01-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MoU01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/02\/MoU01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News MOU \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">Building Better Futures AU Signs MoU with Siamese Architects Association<\/h5>\n\t\t\t\t\t<div class=\"post-meta is-small op-8\">17\/02\/2026<\/div>\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1065783094 > .col > .col-inner {\n  padding: 10px 10px 10px 10px;\n  background-color: rgb(240, 240, 240);\n}\n<\/style>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Albert Laurence School of  [&#8230;]\n","protected":false},"author":1,"featured_media":19795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142,265],"tags":[],"class_list":["post-18420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-mou"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Design in Action: AU and FOURDIGIT Shape the UX of Tomorrow - Assumption University of Thailand<\/title>\r\n<meta name=\"description\" content=\"The Albert Laurence School of Communication Arts, Assumption University of Thailand (AU), formally signed a Memorandum of Understanding (MoU) with Fourdigit (Thailand) Co., Ltd. on September 30, 2025, at the Wiset Srisamut Room, The Cathedral of Learning Building, Suvarnabhumi Campus.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, 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