{"id":16826,"date":"2025-07-15T14:18:31","date_gmt":"2025-07-15T07:18:31","guid":{"rendered":"https:\/\/dev.au.edu\/home\/?p=16826"},"modified":"2025-11-27T13:43:19","modified_gmt":"2025-11-27T06:43:19","slug":"marketing-magic-in-bangkok-hex-cmo-shaye-pumar-inspires-aus-global-minded-students","status":"publish","type":"post","link":"https:\/\/dev.au.edu\/home\/marketing-magic-in-bangkok-hex-cmo-shaye-pumar-inspires-aus-global-minded-students\/","title":{"rendered":"Marketing Magic in Bangkok: HEX CMO Shaye Pumar Inspires AU\u2019s Global-Minded Students"},"content":{"rendered":"\t<div id=\"gap-1128029625\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1128029625 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n<p><a href=\"https:\/\/dev.au.edu\/home\/\" target=\"_blank\" rel=\"noopener\">Assumption University of Thailand<\/a> (AU) \u2019s welcomed a morning of inspiration as <strong>\u2728<\/strong><a href=\"https:\/\/www.linkedin.com\/in\/shayepm\/\" target=\"_blank\" rel=\"noopener\"><strong>Shaye Pumar<\/strong><\/a><strong>,<\/strong> Chief Marketing Officer and Co\u2011Founder of Australia\u2019s award\u2011winning ed\u2011tech firm <a href=\"https:\/\/www.startwithhex.com\/about-us?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">HEX<\/a>, delivered a sizzling session on <strong>\u201cTrends in Global Marketing.\u201d<\/strong> The presentation unfolded on the Hua\u202fMak campus, July 15, 2025, drawing in a buzzing crowd of students and faculty eager for insight.<\/p>\n<div class=\"row\"  id=\"row-980581436\">\n\n\t<div id=\"col-1487873065\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_425168056\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_425168056 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_153978159\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/HEX03.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/HEX03.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/HEX03-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/HEX03-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_153978159 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1893745446\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1398003869\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1398003869 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1605827725\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/HEX04.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/HEX04.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/HEX04-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/HEX04-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1605827725 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p>Shaye energized the room with stories from her <strong>16 years of experience<\/strong>\u2014spanning creative branding, digital strategy, data analytics, and launching five startups. Renowned in the industry as a \u201cmarketing gun\u201d and \u201cJane of all trades,\u201d she has helped scale over 250 businesses across Asia-Pacific while earning more than 30 industry awards and leading brand acquisitions.<\/p>\n<p>Under her leadership at HEX, founded in 2017, Shaye champions programs that fuse academic credit with real-world, impact-driven experience. Today she tackled hot topics like AI-driven personalization, using data to fuel creativity, and honing \u201csuperpower skills\u201d like adaptability, cultural intelligence, and strategic storytelling .<\/p>\n<p>As Shaye mingled with the campus community, it was clear her visit did more than teach\u2014it sparked connections, inspired ambition, and reinforced AU\u2019s commitment to global learning.<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1259971933\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/HEX02.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/HEX02.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/HEX02-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/HEX02-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1259971933 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-850024852\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-850024852 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>AU extends heartfelt thanks to <strong>Shaye Pumar<\/strong>, <strong>HEX<\/strong>, and the <a href=\"https:\/\/oia.au.edu\/\" target=\"_blank\" rel=\"noopener\"><strong>Office of International Affairs<\/strong><\/a><strong> \u00a0(OIA) <\/strong>\u00a0for creating a morning that was as engaging as it was enlightening. A true celebration of learning, ambition, and the power of global perspective.<\/p>\n<p style=\"text-align: right;\"><strong>WRITER: THE AU LIBRARY<\/strong><\/p>\n<h3>More Information about Office of International Affairs, please visit:<\/h3>\n<p><strong>Website:<\/strong>\u00a0<a title=\"Read more...\" href=\"https:\/\/oia.au.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/oia.au.edu<\/a><br \/><strong>Facebook:<\/strong>\u00a0<a title=\"Read more...\" href=\"https:\/\/www.facebook.com\/austudyabroadcenter\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.facebook.com\/austudyabroadcenter<\/a><br \/><strong>Tel:<\/strong>\u00a0<strong>Hua Mak Campus:<\/strong>\u00a0(+66)-2783-2222 Ext. 3728-9<br \/><strong>Suvarnabhumi Campus:<\/strong>\u00a0(+66)-2783-2222 Ext. 2714<\/p>\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(191, 4, 4);\">What to Read 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600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News Teaching &amp; Learning \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">A Pin, a Pledge, a Profession: AU Nursing Honored the Class of 2025<\/h5>\n\t\t\t\t\t<div class=\"post-meta is-small op-8\">23\/03\/2026<\/div>\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t                    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Students - Assumption University of Thailand<\/title>\r\n<meta name=\"description\" content=\"Assumption University of Thailand (AU) \u2019s welcomed a morning of inspiration as Shaye Pumar, Shaye Pumar, Chief Marketing Officer and Co Founder of Australia\u2019s award winning ed tech firm HEX, delivered a sizzling session on \u201cTrends in Global Marketing.\u201d The presentation unfolded on the Hua\u202fMak campus, July 15, 2025, drawing in a buzzing crowd of students and faculty eager for insight.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/dev.au.edu\/home\/marketing-magic-in-bangkok-hex-cmo-shaye-pumar-inspires-aus-global-minded-students\/\" \/>\r\n<meta property=\"og:locale\" content=\"th_TH\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Marketing Magic in Bangkok: HEX CMO Shaye Pumar Inspires AU\u2019s Global-Minded Students - Assumption University of Thailand\" \/>\r\n<meta property=\"og:description\" content=\"Assumption University of Thailand (AU) \u2019s welcomed a morning of inspiration as Shaye Pumar, Shaye Pumar, Chief Marketing Officer and Co Founder of Australia\u2019s award winning ed tech firm HEX, delivered a sizzling session on \u201cTrends in Global Marketing.\u201d The presentation unfolded on the Hua\u202fMak campus, July 15, 2025, drawing in a buzzing crowd of students and faculty eager for insight.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/dev.au.edu\/home\/marketing-magic-in-bangkok-hex-cmo-shaye-pumar-inspires-aus-global-minded-students\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Assumption University of Thailand\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-07-15T07:18:31+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-11-27T06:43:19+00:00\" \/>\r\n<meta property=\"og:image\" 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