{"id":15589,"date":"2025-06-10T10:31:55","date_gmt":"2025-06-10T03:31:55","guid":{"rendered":"https:\/\/dev.au.edu\/home\/?p=15589"},"modified":"2025-11-26T13:03:30","modified_gmt":"2025-11-26T06:03:30","slug":"boutique-brilliance-gsbatm-students-immerse-themselves-in-the-art-of-hospitality-at-nysa-hotel-bangkok","status":"publish","type":"post","link":"https:\/\/dev.au.edu\/home\/boutique-brilliance-gsbatm-students-immerse-themselves-in-the-art-of-hospitality-at-nysa-hotel-bangkok\/","title":{"rendered":"Boutique Brilliance: GSBATM Students Immerse Themselves in the Art of Hospitality at Nysa Hotel Bangkok"},"content":{"rendered":"\t<div id=\"gap-1027442290\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1027442290 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n<p style=\"text-align: left;\">On June 10, 2025, graduate students from the class was TR 6107 Marketing Management for Tourism, the Hospitality and Tourism Management Program at Assumption University of Thailand (AU) \u2019s <a href=\"https:\/\/www.gsb.au.edu\/\">Graduate School of Business \u2013 Business Administration in Technology Management (GSBATM) <\/a>enjoyed an exclusive behind-the-scenes experience at the Nysa Hotel Bangkok, a chic lifestyle property under the <a href=\"https:\/\/www.kingstonhotelsgroup.com\/\">Kingston Hotels Group<\/a> known for delivering <em><strong>\u201cserene calm amidst beautiful chaos.\u201d<\/strong><\/em><\/p>\n<p style=\"text-align: left;\">Located in the heart of Bangkok\u2019s bustling Asoke district, Nysa Hotel is a stylish urban oasis that combines sleek design, contemporary comfort, and exceptional service. Upon arrival, students were welcomed like true VIPs\u2014with refreshing drinks and warm hospitality from the hotel\u2019s professional team.<\/p>\n<div class=\"row\"  id=\"row-1625337392\">\n\n\t<div id=\"col-1752479144\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1650425100\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-5.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-5.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-5-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-5-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1650425100 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-828053791\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1662752852\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-4.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-4.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-4-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-4-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1662752852 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p>The visit began with a dynamic briefing by the Director of Sales and Marketing, offering valuable insights into the hotel\u2019s brand identity, operational strategy, and guest experience model. Seventeen GSBATM students were then divided into three groups for a comprehensive property tour, featuring a range of uniquely styled guest rooms, facilities, and amenities.<\/p>\n<p>The 45-minute tour extended to the back-of-house operations\u2014providing a rare look into the behind-the-scenes excellence that supports Nysa\u2019s seamless guest experience. Students engaged in lively Q&amp;A sessions, eager to learn about room rate strategies, segmentation, and sustainable operations.<\/p>\n<p>At <strong>Sage Table Restaurant<\/strong>, students participated in a panel discussion with leaders from key hotel departments\u2014including the General Manager and senior staff from Front Office, Food &amp; Beverage, and Sales &amp; Marketing. These hospitality veterans shared personal career stories and discussed pressing industry topics like digital marketing, influencer engagement, guest loyalty, and market competition.<\/p>\n<p>Marketing emerged as a clear favorite among the students, sparking thoughtful questions and meaningful dialogue on positioning, seasonality, and the power of social media.<\/p>\n<div class=\"row\"  id=\"row-2043579502\">\n\n\t<div id=\"col-2146401432\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_188630762\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-3.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-3.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-3-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-3-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_188630762 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-531048792\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1840887774\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-2.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-2-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1840887774 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p>Following a gourmet set lunch, students captured the moment with group photos, candid snapshots, and even a few TikTok clips\u2014leaving with both knowledge and memories.<\/p>\n<p>This industry visit reflects GSBATM\u2019s commitment to bridging academic learning with real-world industry exposure. With its visionary leadership and inspiring hospitality model, Nysa Hotel Bangkok proved to be the perfect classroom for Bangkok\u2019s future hospitality leaders.<\/p>\n<div class=\"row\"  id=\"row-422054105\">\n\n\t<div id=\"col-1433387429\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1485264473\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-1-1-600x800.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-1-1-600x800.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-1-1-300x400.jpg 300w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-1-1-768x1024.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-1-1.jpg 800w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1485264473 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-394842359\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_466855394\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-5-1-600x800.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-5-1-600x800.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-5-1-300x400.jpg 300w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-5-1-768x1024.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/GSBATM-Nysa-Hotel-5-1.jpg 800w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_466855394 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: right;\"><strong>WRITER:\u00a0 THE AU LIBRARY<\/strong><\/p>\n<h3><strong>More Information about Graduate School of Business and Advanced Technology Management, please visit:<\/strong><\/h3>\n<p><strong>Website:<\/strong> <a href=\"https:\/\/www.gsb.au.edu\">https:\/\/www.gsb.au.edu<\/a><br \/><strong>Facebook:<\/strong> <a href=\"https:\/\/www.facebook.com\/abacgraduate\">https:\/\/www.facebook.com\/abacgraduate<\/a><br \/><strong>Instagram:<\/strong> <a href=\"https:\/\/www.instagram.com\/au_grad_studies\">https:\/\/www.instagram.com\/au_grad_studies<\/a><br \/><strong>Twitter:<\/strong> <a href=\"https:\/\/twitter.com\/AbacGrad\">https:\/\/twitter.com\/AbacGrad<\/a><br \/><strong>E-mail:<\/strong> <a href=\"mailto:grad@dev.au.edu\">grad@dev.au.edu<\/a><br \/><strong>Tel:<\/strong> (+66) -2783-2222 Ext.1360-61<\/p>\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(191, 4, 4);\">What to Read Next:<\/span><b><\/b><\/h3><\/div>\n<div class=\"row row-collapse\"  id=\"row-8661824\">\n\n\t<div id=\"col-1997369167\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  \n    <div class=\"row large-columns-3 medium-columns-1 small-columns-1 row-small slider row-slider slider-nav-reveal slider-nav-push\"  data-flickity-options='{\"imagesLoaded\": true, \"groupCells\": \"100%\", \"dragThreshold\" : 5, \"cellAlign\": \"left\",\"wrapAround\": true,\"prevNextButtons\": true,\"percentPosition\": 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style=\"padding-top:60%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News Teaching &amp; Learning \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large 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[&#8230;]\n","protected":false},"author":1,"featured_media":24247,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142,257],"tags":[],"class_list":["post-15589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-teaching-learning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Boutique Brilliance: GSBATM Students Immerse Themselves in the Art of Hospitality at Nysa Hotel Bangkok - Assumption University of Thailand<\/title>\r\n<meta name=\"description\" content=\"On June 10, 2025, graduate students from the class was TR 6107 Marketing Management for Tourism, the Hospitality and Tourism Management Program at Assumption University of Thailand (AU) \u2019s Graduate School of Business \u2013 Business Administration in Technology Management (GSBATM) enjoyed an exclusive behind-the-scenes experience at the Nysa Hotel Bangkok, a chic lifestyle property under the Kingston Hotels Group known for delivering \u201cserene calm amidst beautiful chaos.\u201dLocated in the heart of Bangkok\u2019s bustling Asoke district, Nysa Hotel is a stylish urban oasis that combines sleek design, contemporary comfort, and exceptional service. Upon arrival, students were welcomed like true VIPs\u2014with refreshing drinks and warm hospitality from the hotel\u2019s professional team.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/dev.au.edu\/home\/boutique-brilliance-gsbatm-students-immerse-themselves-in-the-art-of-hospitality-at-nysa-hotel-bangkok\/\" \/>\r\n<meta property=\"og:locale\" content=\"th_TH\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Boutique Brilliance: GSBATM Students Immerse Themselves in the Art of Hospitality at Nysa Hotel Bangkok - Assumption University of Thailand\" \/>\r\n<meta property=\"og:description\" content=\"On June 10, 2025, graduate students from the class was TR 6107 Marketing Management for Tourism, the Hospitality and Tourism Management Program at Assumption University of Thailand (AU) \u2019s Graduate School of Business \u2013 Business Administration in Technology Management (GSBATM) enjoyed an exclusive behind-the-scenes experience at the Nysa Hotel Bangkok, a chic lifestyle property under the Kingston Hotels Group known for delivering \u201cserene calm amidst beautiful chaos.\u201dLocated in the heart of Bangkok\u2019s bustling Asoke district, Nysa Hotel is a stylish urban oasis that combines sleek design, contemporary comfort, and exceptional service. 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