{"id":15346,"date":"2025-06-04T08:15:55","date_gmt":"2025-06-04T01:15:55","guid":{"rendered":"https:\/\/dev.au.edu\/home\/?p=15346"},"modified":"2025-11-26T13:21:18","modified_gmt":"2025-11-26T06:21:18","slug":"marketing-gets-a-smart-upgrade-prof-lars-meyer-waarden-delivers-insightful-talk-on-ai-based-technologies-and-smart-marketing","status":"publish","type":"post","link":"https:\/\/dev.au.edu\/home\/marketing-gets-a-smart-upgrade-prof-lars-meyer-waarden-delivers-insightful-talk-on-ai-based-technologies-and-smart-marketing\/","title":{"rendered":"Marketing Gets a Smart Upgrade: Prof. Lars Meyer-Waarden Delivers Insightful Talk on AI-Based Technologies and Smart Marketing"},"content":{"rendered":"\t<div id=\"gap-705604107\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-705604107 {\n  padding-top: 20px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>Graduate Studies Speaker of the Month Highlights the Future of Smart Marketing Assumption University of Thailand (AU)\u2019 s <a href=\"https:\/\/www.grad.au.ed\/\">Graduate School of Business and Advanced Technology Management<\/a> proudly welcomed <strong>Prof. Dr. Lars Meyer-Waarden<\/strong> as the June 2025 <strong>Speaker of the Month<\/strong>, delivering a thought-provoking talk titled <em><strong>&#8220;AI-Based Technologies and Smart Marketing&#8221;<\/strong> <\/em>at Hua Mak Campus on Wednesday, June 4, 2025.<\/p>\n<div class=\"row\"  id=\"row-647752000\">\n\n\t<div id=\"col-1530597940\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2137360463\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-4.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-4.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-4-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-4-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2137360463 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1191554221\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2022427427\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-2.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-2-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2022427427 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p>The session attracted graduate students, faculty, and industry enthusiasts eager to explore how artificial intelligence is shaping marketing innovation, customer engagement, and business strategy.<strong> Prof. Meyer-Waarden<\/strong>, a marketing expert from the <a href=\"https:\/\/tsm-education.fr\/\">Toulouse School of Management<\/a>, also serves as the Director of the Master in International Marketing of Innovation\u2014a dual degree program co-hosted by AU and partner institutions in France, China, and Hong Kong.<\/p>\n<div class=\"row\"  id=\"row-991985506\">\n\n\t<div id=\"col-257212562\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1908657960\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-5.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-5.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-5-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-5-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1908657960 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2000650550\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1374233321\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-8.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-8.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-8-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-8-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1374233321 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p>Throughout his keynote, Prof. Meyer-Waarden encouraged the audience to embrace technology not as a threat but as a tool for deeper connection.<em><strong> \u201cAt the heart of our mission lies supporting young people to find their way in life, to open doors, and to believe in themselves\u2014especially when the road is uncertain,\u201d<\/strong><\/em> he shared. Adding, <em><strong>\u201cTo all students out there: your journey inspires us just as much as we hope to inspire you. To all fellow educators: never underestimate the impact your encouragement can have. Sometimes, a few words of belief can change a life.\u201d<\/strong><\/em><\/p>\n<p>He also extended appreciation to AU\u2019s global academic network, stating,<em><strong> \u201cLet\u2019s keep building bridges\u2014between cultures, countries, and people.\u201d<\/strong><\/em> His message resonated with many students, who viewed his insights as both timely and motivational.<\/p>\n<p>The event concluded with an engaging Q&amp;A session, followed by a group photo and networking opportunity among students and staff.<\/p>\n<div class=\"row\"  id=\"row-144293130\">\n\n\t<div id=\"col-905158110\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2122479098\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-7.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-7.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-7-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-7-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2122479098 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-406681153\" class=\"col medium-6 small-12 large-6\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1431753136\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-6.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-6.jpg 1200w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-6-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/10\/AI-BasedTechnologies-AU-6-768x512.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1431753136 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n<p>This month\u2019s session reflected AU\u2019s ongoing commitment to academic excellence, global partnerships, and leadership in AI-driven business education. The Graduate School of Business and Advanced Technology Management continues to provide cutting-edge learning opportunities to prepare students for the rapidly evolving digital economy.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: right;\"><strong>WRITER: THE AU LIBRARY<\/strong><\/p>\n<h3 class=\"thumbnail\"><strong>More Information about Graduate School of Business and Advanced Technology Management, please visit:<\/strong><\/h3>\n<p><strong>Website:<\/strong>\u00a0<a href=\"http:\/\/www.gsb.au.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.gsb.au.edu<\/a><br \/><strong>Facebook:<\/strong>\u00a0<a href=\"http:\/\/www.facebook.com\/abacgraduate\">https:\/\/www.facebook.com\/abacgraduate<\/a><br \/><strong>Instagram:<\/strong>\u00a0<a href=\"http:\/\/www.instagram.com\/au_grad_studies\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.instagram.com\/au_grad_studies<\/a><br \/><strong>Twitter:<\/strong>\u00a0<a href=\"https:\/\/twitter.com\/AbacGrad\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/twitter.com\/AbacGrad<\/a><br \/><strong>E-mail:<\/strong>\u00a0<span id=\"cloakbddec485c470e2a1588b81f29ae1448c\"><span id=\"cloak681eddfb90f3b0c579faeba756488259\"><span id=\"cloakd72a3ebcb67e89a448587c2f8db16d7c\"><span id=\"cloak3c0f0f43541bfab6457f05fe4a41a9c3\"><span id=\"cloak14320096711ddb7d212bff3b026ca0d5\"><span id=\"cloak59c9ca9f698ae96e8f052b07d428d824\"><span id=\"cloakcc7bb93a0b695a8fa2ebb11194610f42\"><span id=\"cloak9fbb2ffc7cec9c2bf7ef1eb006f763e2\"><span id=\"cloak2e0e1428b689100a3af113df3fec32b5\"><span id=\"cloakbe87c15944cbb501ca67cfe10a892d93\"><span id=\"cloakf27df83a88fbe207574ce0030c0e5c89\"><a href=\"mailto:grad@dev.au.edu\" target=\"_blank\" rel=\"noopener noreferrer\">grad@dev.au.edu<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><br \/><strong>Tel:<\/strong> (+66)-2783-2222 Ext.1360-61<\/p>\n\n<div class=\"row\"  id=\"row-1322053358\">\n\n\t<div 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true, \"groupCells\": \"100%\", \"dragThreshold\" : 5, \"cellAlign\": \"left\",\"wrapAround\": true,\"prevNextButtons\": true,\"percentPosition\": true,\"pageDots\": false, \"rightToLeft\": false, \"autoPlay\" : false}'>\n\n  \t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/dev.au.edu\/home\/a-cap-a-lamp-a-calling-au-nursing-honors-the-class-of-2027\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-bounce box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"border-radius:5%;\">\n  \t\t\t\t\t\t<div class=\"image-zoom image-cover\" style=\"padding-top:60%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Cap01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News Teaching &amp; Learning \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">A Cap, a Lamp, a Calling: AU Nursing Honors the Class of 2027<\/h5>\n\t\t\t\t\t<div class=\"post-meta is-small op-8\">30\/03\/2026<\/div>\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div 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has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"border-radius:5%;\">\n  \t\t\t\t\t\t<div class=\"image-zoom image-cover\" style=\"padding-top:60%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01-600x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01-600x400.jpg 600w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01-768x512.jpg 768w, https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2026\/03\/A-Pin01.jpg 1024w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-left is-small\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label tag-label is-xxsmall op-7 uppercase\">\n\t\t\t\t\tAll News Teaching &amp; Learning \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">A Pin, a Pledge, a Profession: AU Nursing Honored the Class of 2025<\/h5>\n\t\t\t\t\t<div class=\"post-meta is-small op-8\">23\/03\/2026<\/div>\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n<style>\n#row-1526576568 > .col > .col-inner {\n  padding: 10px 10px 10px 10px;\n  background-color: rgb(240, 240, 240);\n}\n<\/style>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Graduate Studies Speaker of th [&#8230;]\n","protected":false},"author":1,"featured_media":15349,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[142,257],"tags":[],"class_list":["post-15346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-teaching-learning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Marketing Gets a Smart Upgrade: Prof. Lars Meyer-Waarden Delivers Insightful Talk on AI-Based Technologies and Smart Marketing - Assumption University of Thailand<\/title>\r\n<meta name=\"description\" content=\"Graduate Studies Speaker of the Month Highlights the Future of Smart Marketing Assumption University of Thailand (AU)\u2019 s Graduate School of Business and Advanced Technology Management proudly welcomed Prof. Dr. Lars Meyer-Waarden as the June 2025 Speaker of the Month, 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