{"id":19468,"date":"2025-09-10T08:21:25","date_gmt":"2025-09-10T01:21:25","guid":{"rendered":"https:\/\/dev.au.edu\/home\/?page_id=19468"},"modified":"2025-09-10T08:23:28","modified_gmt":"2025-09-10T01:23:28","slug":"dr-chainarong-rungruengarporn","status":"publish","type":"page","link":"https:\/\/dev.au.edu\/home\/about-us\/dr-chainarong-rungruengarporn\/","title":{"rendered":"Dr. Chainarong Rungruengarporn"},"content":{"rendered":"\t<section class=\"section dark has-parallax\" id=\"section_1696782192\">\n\t\t<div class=\"bg section-bg fill bg-fill  \" data-parallax-container=\".section\" data-parallax-background data-parallax=\"-7\">\n\n\t\t\t\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-center\"  id=\"row-89093465\">\n\n\t<div id=\"col-1573059024\" class=\"col medium-10 small-12 large-7\"  >\n\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2561127280\" class=\"text\">\n\t\t\n<h1><span style=\"font-size: 160%;\">Congratulations<\/span><\/h1>\n\t\t\n<style>\n#text-2561127280 {\n  font-size: 1.5rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1696782192 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  min-height: 621px;\n}\n#section_1696782192 .section-bg-overlay {\n  background-color: rgba(0, 0, 0, 0.535);\n}\n#section_1696782192 .section-bg.bg-loaded {\n  background-image: url(https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/02\/NET9135-Edit-scaled.jpg);\n}\n#section_1696782192 .section-bg {\n  background-position: 66% 74%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_1813798243\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-center\" style=\"max-width:1400px\" id=\"row-1571702660\">\n\n\t<div id=\"col-403799969\" class=\"col medium-10 small-12 large-10\"  >\n\t\t<div class=\"col-inner text-center\" style=\"background-color:rgb(222, 214, 214);\" >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_921733334\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/dev.au.edu\/home\/wp-content\/uploads\/2025\/09\/Dr-Chainarong-Rungruengarporn-1200x800-1.jpg\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_921733334 {\n  width: 80%;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-497458253\">\n\n\t<div id=\"col-319919291\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-748243699\" class=\"text\">\n\t\t\n<h3><strong>EDUCATION:<\/strong><\/h3>\n<ul>\n<li><strong>Ph.D. Business Administration, Majoring in Marketing,<\/strong>\u00a0Assumption University, Thailand (2022, October)<\/li>\n<li><strong>Master of Applied Commerce in Marketing,<\/strong>\u00a0the University of Melbourne, Australia (2003, December)\u00a0<br \/>\u00a0 \u00a0 \u00a0 \u00a0Impact:\u00a0 Second Class Honor (no thesis program)<\/li>\n<li><strong>Bachelor of Business Administration, Majoring in International Business Management,<\/strong>\u00a0(BBA in International Business Management) Assumption University, Thailand (2001, January)\u00a0<br \/>\u00a0 \u00a0 \u00a0 \u00a0Impact:\u00a0 Cum Laude<\/li>\n<\/ul>\n<h3><strong>WORKING EXPERIENCE:<\/strong><\/h3>\n<p><strong>Academic<\/strong><\/p>\n<ul>\n<li><strong>Chairperson,\u00a0<\/strong>Department of Marketing, Martin de Tours School of Management and Economics, Assumption University, Thailand (June 2024 \u2013 present)<\/li>\n<li><strong>Deputy Chairperson<\/strong>, Department of Marketing, Martin de Tours School of Management and Economics, Assumption University, Thailand (2016 \u2013 2017, and 2023)<\/li>\n<li><strong>Director,\u00a0<\/strong>Student Development Center, Martin de Tours School of Management and Economics, Assumption University, Thailand (June 2022 \u2013 May 2023)<\/li>\n<li><strong>Lecturer<\/strong>, Department of Marketing, Martin de Tours School of Management and Economics, Assumption University, Thailand (2009 \u2013 present)<\/li>\n<li><strong>Adjunct Lecturer,\u00a0<\/strong>Mahasarakham Business School, Mahasarakham University, Thailand (2009)<\/li>\n<li><strong>Adjunct Lecturer,\u00a0<\/strong>Burapha University International College, Burapha University, Thailand (2019)<\/li>\n<\/ul>\n<p><strong>Professional<\/strong><\/p>\n<ul>\n<li><strong>CRM Consultant,\u00a0<\/strong>Suzuki D4 Carcity (June 2021 \u2013 present)<\/li>\n<li><strong>Data Management Consultant,\u00a0<\/strong>Global Service Center Public Company Limited (November 2020 \u2013 2021)<\/li>\n<li><strong>Head of Data Collection Team,\u00a0<\/strong>ad hoc project for TrueMove H (May 15-29, 2020)<\/li>\n<li><strong>Co-Organizer,\u00a0<\/strong>EEC, Public Hearing Session (February 17, 2020)<\/li>\n<li><strong>Co-founder and CRM Manager,\u00a0<\/strong>Phusakram Brand (2017 \u2013 2019)<\/li>\n<li><strong>Organizer,\u00a0<\/strong>Digital Strategy in Action, The Age of Digital Consumerism (August 2019 \u2013 September 2019)<\/li>\n<li><strong>Researcher,\u00a0<\/strong>A research project about 4G customer journey and behavior for TrueMove H (September 2016 \u2013 May 2017)<\/li>\n<li><strong>Organizer,\u00a0<\/strong>Authink Digital Marketing Training #1- 3 (2016 &#8211; 2017)<\/li>\n<li><strong>Marketing Trainer and Coach,\u00a0<\/strong>SME Project, DITP. (2015, August-September)<\/li>\n<li><strong>Managing Director<\/strong>, Cann Business Solutions (2011 \u2013 2015)<\/li>\n<li><strong>Marketing Planner<\/strong>\u00a0for SMEs, organized by DEP, Thailand (2013)<\/li>\n<li><strong>Training Organizer and Researcher<\/strong>, Hi Kool (2013, September)<\/li>\n<li><strong>Marketing Manager<\/strong>, BB Beauty and Beyond Co., Ltd. (2009 -2010)<\/li>\n<\/ul>\n<h3><strong>PUBLICATIONS:<\/strong><\/h3>\n<p><strong>Academic Journal<\/strong><\/p>\n<ul>\n<li>Zhu, B., Phunthasaen, A., Rungruengarporn, C., &amp; Pinpak, S. (2024). Understanding Thai Consumers&#8217; Intentions to Purchase Genetically Modified Foods.\u00a0<em>Research on World Agricultural Economy<\/em>,\u00a0<em>5<\/em>(4).\u00a0 (Indexed in Scopus and ESCI)<\/li>\n<li>Win, H. H., &amp; Rungruengarporn, C. (2024). Fuel Supply Shortage Risk: A Case Study of Humanitarian Organization \u201cMedical Aid Myanmar\u201d.\u00a0<em>Journal of Supply Chain Management: Research and Practice<\/em>,\u00a0<em>18<\/em>(1), 19-32.<\/li>\n<li>Rungruengarporn, C., &amp; Chantamas, M. (2022). The Role of Online Brand Community Experience in Driving Brand Evangelism for Car Brands in Thailand.\u00a0<em>The Association of Private Higher Education Institutions of Thailand,\u00a011(2),<\/em>\u00a0119-138.<\/li>\n<\/ul>\n<p><strong>Refereed Proceedings<\/strong><\/p>\n<ul>\n<li>Pattarakitham, A., &amp; Rungruengarporn, C. (2016). An empirical study of life insurance and macro economic indicators, presented at the XV International Business and Economy Conference, N\u00fcrtingen-Geislingen University, Germany.<\/li>\n<\/ul>\n<p><strong>Article Review<\/strong><\/p>\n<ul>\n<li>Rungruengarporn, C., Ratanasawadwat, N. (2020). Article review: Review of The Effect of Sensory Brand Experience and Involvement on Brand Equity Directly and Indirectly Through Consumer Brand Engagement (2017).\u00a0<em>Social Science Asia<\/em>,\u00a0<em>6<\/em>(3), 70-72.<\/li>\n<\/ul>\n<p><strong>Under-review and In-press<\/strong><\/p>\n<ul>\n<li>Kumar, P., Mastana, A. S., Rungruengarporn, C., &amp; Chantokul, D. (in press).\u00a0The potential impact of generative AI on the future of higher education: A game-changer or a danger to academic integrity.\u00a0<em>International Journal of Evaluation and Research in Education<\/em>. Certificate of Acceptance, ID 32148. (A Scopus indexed journal, tentatively Published in June 2025)<\/li>\n<\/ul>\n<p><strong>Student Advising and Mentorship<\/strong><\/p>\n<ul>\n<li>(2024) Advisor of a Winning Team, CP Cup Thailand 2024<\/li>\n<li>(2020) GSB Yuwapat 2020 and 2024<\/li>\n<li>(2019) L\u2019Oreal brandstorm 2019 competition<\/li>\n<li>(2019) AP Honda IMC Competition 2019 competition<\/li>\n<li>(2017-2018) L\u2019Oreal brandstorm 2017 competition<\/li>\n<li>(2017, April) HSBC Case competition<\/li>\n<li>(2012, November) CIMS, International Marketing Competition, Singapore<\/li>\n<\/ul>\n<p><strong>Awards\u00a0<\/strong><\/p>\n<ul>\n<li>St. Bernard\u2019s Award \u2013 Third Class, Assumption University, Thailand (2000)<\/li>\n<\/ul>\n<h3><strong>CONTACT:<\/strong><\/h3>\n<p><a title=\"Read more...\" href=\"https:\/\/www.msme.au.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Martin de Tours School of Management and Economics<\/a><br \/>Assumption University, Bangna Trad Rd, Km. 26, Bang Sao Tong, Samut Prakan 10540, Thailand<br \/><strong>E-mail:<\/strong>\u00a0<span id=\"cloak541c40a5f480efba538b051c6bddf191\"><a title=\"Read more...\" href=\"mailto:chainarongrun@msme.au.edu\" target=\"_blank\" rel=\"noopener noreferrer\">chainarongrun@msme.au.edu<\/a><\/span><\/p>\n\t\t\n<style>\n#text-748243699 {\n  font-size: 1.1rem;\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-718927419\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-718927419 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"container section-title-container\" ><h1 class=\"section-title section-title-normal\"><b><\/b><span class=\"section-title-main\" style=\"color:rgb(210, 6, 6);\">Related Content<\/span><b><\/b><\/h1><\/div>\n<div class=\"row\"  id=\"row-14943029\">\n\n\t<div id=\"col-408205311\" class=\"col medium-3 small-6 large-3\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div 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